Overstock.Com Unusual/Conflicting Accounting Principles...

Abstract Overstock.com, also known as O.co, with headquarters in Salt Lake City, Utah was founded in 1999 by Patrick S. Byrne, its CEO and Chairman of the Board of Directors. Byrne recognized the potential in liquidating excess inventory through the Internet. Up until then, consumers had relied upon outlet centers with crowds and limited product selections for finding bargains, and small retailers found little access into the world of closeout merchandise (O.co, 2010). Meantime, the art of online shopping seemed to be skyrocketing. In 1999 Overstock.com reported a $1.8 million in annual revenue to over $1 billion in revenue in 2010. Overstock.com is a major online retailer offering a wide variety of high-quality, brand name†¦show more content†¦It is quite obvious that Overstock.com violated the GAAP by producing, sort of speak, an illegal reserve to materially inflate future earnings or reduce future losses from Q4 2008 to Q3 2009. Overstock.com ridiculously claimed that the collection of the entire amount of its underbillings (every single penny) â€Å"was not assured† and instead falsely claimed that a gain contingency existed rather than make a reasonable estimate of uncollectable amounts as required under SFAS No. 5. Therefore, Overstock.com improperly recognized income from underbilled fulfillment partners as amounts due to the company were collected on a non-GAAP cash basis, rather when they were earned under accrual accounting or GAAP (Antar, 2010). Overstock.com clearly and without precedence violated its published mission and vision statements which clearly states: Overstock.com’s Mission: To save people money. Overstock.com’s Vision: Overstock.com provides online shoppers with the best value and a superior customer experience. We are honest, helpful, efficient, accountable, and trustworthy, and are committed to profitability and service (O.co, 2010). According to Oversto ck.coms S-1 filed in March 2002, during Overstock.coms entire history, the company had lost money: †¢ Fiscal Year Ended December 31, 1997: $661 thousand net loss †¢ Fiscal Year Ended December 31,Show MoreRelatedDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY

Essay on Self Destructive Behavior and Role of the I...

Self Destructive Behavior and Role of the I function The I function describes all behavior associated with the notion of self. Is there really a specific I function and what is its role exactly? Because the I function is linked to the self, one would think that it would prevent harmful behaviors. However, there are cases where the I function does not intervene to terminate detrimental actions for example addiction and a mental disorder called Lesch-Nyhan syndrome. In both cases, a person is harming themselves and can not seem to stop. Does the I function play a role in self-destructive behavior? By researching addiction, more specifically alcoholism, and Lesch-Nyhan syndrome, it is clear that the I function can be overruled by other†¦show more content†¦The three examples above increase the release of dopamine at synapses. This increase corresponds with satisfaction or reward (3). There is evidence of a mutation of the dopamine receptor gene (D2A1) in alcoholics. This mutation was present in 69% of severe alcoholics and 20% of non-alcoholics (4). This mutation does not mean that alcoholism is always genetic. The study was also done on Vietnam Veterans who had post-traumatic stress disorder due to severe combat conditions (4). This mutation was found in 40%-55% of these patients (4). Veterans were not born to go to war so the mutation could be caused by a chemical change due to the bodyis response to high stress. One hypothesis is that the D2A1 is affecting the degree of expression of the genes that are involved with addictive behaviors. The genes have not yet been identified (4). Dopamine is associated with seratonin. Seratonin is affiliated with the part of the brain responsible for controlling emotions, paying attention, and thinking before acting (4). Research was done to determine whether or not alcoholics had seratonin abnormalities. A mutation of an enzyme, tryptophan oxygenase is hypothesized to be the cause of abnormal seratonin amounts in the blood stream of alcoholics and patients suffering from other mental disorders all of which exhibit addictive behaviors (4). Tryptophan oxygenase breaks down tryptophan. IfShow MoreRelatedCounseling Theory And Theory Of Counseling Essay1346 Words   |  6 Pageshuman nature, human behavior, counseling techniques and the purpose and goals of counseling. Understanding these components along with the different theoretical approaches will provide the counselor with a 9 knowledge of their own counseling, orientation and is essential to not only the productivity of counseling but the growth of the counselor as well. View of Human Nature My theoretical orientation gravitates strongly toward a humanistic and goal oriented theory of counseling. 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The results concluded thatRead MoreRational Emotive Behavior Therapy : Theory, Techniques And Applications Used During Group Therapy1674 Words   |  7 PagesRational-Emotive Behavior Therapy The Theory, Techniques And Applications used During Group Therapy Donna Garrison Group Dynamics and Counseling (CP 6610) Troy University â€Æ' The following paper will attempt to describe Rational-Emotive Behavior Therapy (REBT), its theory, techniques and applications during group. REBT is a method of therapy developed by Albert Ellis in the 1950’s. Ellis developed his theory and therapy in reaction to what he saw as the inadequate techniquesRead MoreIn The Movie â€Å"Girl, Interrupted†, A Recent High-School1468 Words   |  6 Pagespsychiatric hospital after attempting to commit suicide. When she arrives, she meets several other girls including a young woman named Lisa. Susanna is intrigued by Lisa’s antics. 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Early Care and Education Programs †Free Samples to Students

Question: Discuss about the Early Care and Education Programs. Answer: Introduction: Mrs. Betty White is an 85 year old woman and a widow of 5 years. She has been living in a low care aged care facility since her husband died. She has a supportive family and has a sonand a daughter.Her daughter lives locallyandvisits twicea week. Her sonlives interstate with his family.Members of her church also visit her once a week. She takes the help of family members and taxis to get around. Betty is an ex-smoker and gave up smoking 10 years ago.She has a medical history of Hypertension, Hypercholesterolaemia, Asthma/COPD, Osteoarthritis.She was admitted in the hospital as she was suffering from a chest infection.The doctors diagnosed that she was suffering from Left lower lobe pneumonia (Chan, 2015). When she was admitted in the hospital, she developed a fracture in the right neck of femur.Betty was taken to the Emergency Department (ED) with the help of an ambulance. She suffered from high temperature, shortness of breath and congestion in the chest.Her daughter Jane, was informed that her mother was hospitalized.A chest x-ray and blood tests were conducted in the ED and the reports showed that Betty was suffering from pneumonia.She was advised on intravenous (IV) antibiotics, oxygen therapy and Ventolin and Normal Saline nebulisersby the clinicians in the hospital. Betty was transferred to the respiratory or a medical ward on the same day in the afternoon(Lancaster, 2015). The clinical practice issues of concern in Bettys care that her mother was not given any medicaments in the morning by the nursing staff and usual medications were not written up on her medication chart (McFarland, 2014).Jane had a talk with the nurse that her mother seemed to be a bit confused and it was not normal as her mother was normally quite alert and orientated. Another concern during Bettys case was that her daughter was not informed about her condition becoming worse and a fellow patient in Bettys room rang the bell at 2am in order to call the staff and shouted ina loudvoice to seek help. The nurse found out that Betty was laying on the floor next to her bed.Her IV was pulled out and there was blood was all over the floor.She was moaning.It was observed by the nurses that Betty had developed a laceration on her forehead and her right leg and foot was externally rotated.The nurses also found out that Betty had urinated on the floor.When Jane was informed about it she was fur ious that proper care was not given to her mother inspite of informing the nurse that she was in a confused state(Wall Morrison, 2014). Betty was observed by the resident medical officer, who advised an urgent head CT scan and x-ray of her legs.The reports of the CT scan were normal but the x-ray showed that Betty had developed an intracapsular fracture in her right neck of femur.Betty was advised a surgery by the orthopaedic team in the morning and her hip wound edges were not healing as she had developed an infection.This shows that the surgical procedure was not successful as well(gotnes, Jacobsen, Petersen, 2016). The National Health and Safety Standardswere developed by the Commission in order to improve the quality of health care in Australia by the implementation of safety and quality systems.There are 10 NSQHS Standards in order to ensure quality care for patients and satisfaction. These are as follows: Governance for Safety and Quality in Health Service Organisations which involves the provision of quality healthcare services to the patients. Partnering with Consumers which aims to develop several strategies in order to develop a health system that is consumer-centred. It also includes taking a feedback from consumers during the development and design of quality health care. Preventing and Controlling Healthcare Associated Infections which involves different types strategies in order to prevent infection in patients during the treatment in the healthcare system and.It also involves using proper methods to manage infections in an effective manner when they occur to reduce the drastic health effects(Alkon, Rose, Wolff, Aronson, 2016). Medication Safety which involves the formation of proper systems and s trategies in order to make sure that the clinicians have prescribed and administer to patients. Patient Identification and Procedure Matching which involves the formation of appropriate systems and strategies for the correct identification of patients.This standard is developed to make sure that the identity of the patient matches with the correct treatment(Huber, 2013). Clinical Handover which involves the formation of appropriate systems and strategies in order to make sure that the clinical communication is done in an effective manner to provide proper patient care. Blood and Blood Products which involves the formation of appropriate systems and strategies to make sure that management of blood and blood products received by the patients safe, effective and appropriate(Moorhead, Johnson, Swanson, 2014). Preventing and managing pessure injuries which involves the formation of appropriate systems and strategies in order to prevent pressure injuries developing in patients and providing proper practice management during the occurrence of pressure injuries . Recognising and responding to clinical deterioration in acute health care which which involves the formation of appropriate systems and processes that should be implemented by health service organisations in order to respond to patients in an effective manner when their health condition gets worsened(Potter, 2014). 10. Preventing Falls and Harm from Falls which which involves the formation of appropriate systems and strategies in order to reduce the occurrence of patients falls in health service organisations and providing proper care. It can be observed from the case study of Betty that there are a few National Health and Safety Standards that have been breached in providing her proper care.These are Standard 1, Governance for Safety and Quality in Health Service Organisations because Betty was not provided quality care in the hospital as the nurse allotted to her did not take proper care during the night in spite of knowing that she was in a confused state. She was also being admitted in a 4 bed ward that was quite far off from the nurses(Steven, Magnusson, Pearson, 2014). Her daughter was also not informed when her health worsened during the night. Another nursing standard that was breached is Preventing and Controlling Healthcare Associated Infections, because after the surgery was done she developed an infection which shows that proper strategies were not followed by the clinicians during the surgery. Standard 4,that is Medication Safety was also breached because Bretty was not prescribed any medicines by the nurse when she was admitted in the ED and her daughter had to inform the same to the nurse(Rosenthal, 2014). The two standards that could have been maintained by the healthcare staff in the delivery of care to Betty and her family during her hospitalisation are Standard 1 and Standard 4. Standard 1 is Governance for Safety and Quality in Health Service Organisationswhich involves the provision of quality health services by the health service organisations in order to implement safe practices. The clinicians would have transparent towards betty and her daughter Jane and should provided proper information about her disease. The health care services should have been flexible easy in its access. There should have been recruitment of dedicated nurses.(Peabody, 2015) There would have been positive impact in health. There should be proper education of patients which can lead to reduction of the anxiety, stress and pain during their hospital journey. Betty and her daughter should have been given proper information about the disease, its symptoms, treatment plan and preventive measures to avoid any confusion and to tackle the disease. Lack of good communication has lead to misinterpretation and errors in the treatment. Betty should have been properly counseled and provided emotional support to boost her confidence and improve her self-esteem. Betty should have asked queries and doubts about the disease. This would have motivated her in improving her satisfaction. She should have properly evaluated the progress being made and also if there is any symptoms of ill effects. (Jones, 2016). Betty should have been provided with the various strategies for self management by the clinicians .They should work as collaborative team to provide proper communication to her as well to her daughter.This would have helped in enhancing her safety. Betty and her daughter should be provided the clear instructions of the medicines and the measures to be taken .(Festini, 2014).The precautions should have been advised to her such as she must be given a separate toilet at home if possible or should flush the toilet every time they use them. To get rid of the infections the caregivers must be supplied with gloves when they are handling the blood or urine samples.(Ball, Murrells, Rafferty, Griffiths, 2013). Standard 4 that is medication safety was also breached in the case of Bretty. It involves the documentation of correct medicines in the medication chart of the patient in order to prevent serious side effects. Documentation in nursing is a very important in healthcare and it is obtained by electronic means in to information that is recorded about the patient who will be undergoing treatment. The main objective of these systems is that it helps in decision analysis and facilitates treatment.The information is recorded in clinical database and can be used as future reference and evidence(Daly Jackson, 2017). It also includes various other reports like Magnetic Resonance Imaging, electrocardiograms and computerized tomography.Documenting care can be defined as a medical electronic record that will give the basic information of the patient, medices prescribed and treatments. In the case of Bretty, her nurse forgot to write medications in her medication chart and she was not given any me dicines. It would have led to serious medical complications in her if her daughter had not informed the nurse at the right time. There are various advantages of electronic health medical records like the patient records can be accessed more quickly and efficiently. It lowers the healthcare costs by proper coordination of the healthcare services by reduction in redundant and useless tests. It also provides better health care by improving all aspects of patient care like proper communication, being patientcentric and other important aspects of patient care. It enables the doctors to diagnose a disease more efficiently and reduces the chances of medical errors during surgical procedures The patients admitted in the ward in the health care organizations should be provided patient centered care. Nurses should try their best in providing quality care that would help in improving the health and well being of their patients. They should follow the basic ethical principles include Autonomy, Beneficence, Non-maleficence Justice, Paternalism. Autonomy reverts to the fact that the nurses should respect the choice and the decisions of their patients as they are also human beings and have the right to freedom of choice. Non-maleficence means that the nurses should do not harm their patients during the treatment procedure. They should be active and alert at all times and should have a sense of responsibility. Beneficience means that the nurses should try their best in providing quality care that would help in improving the health and well being of their patients (Staunton and Chiarella 2016).Justice means that the nurses should not be impartial to all their patients and there s hould be no discrimination on the basis of caste and religion. Fidelity means that the nurses should be loyal, faithful and treat their patients with dignity and respect. They should try their best to perform their duties and be responsible towards their patients. The health professionals providing patient care should be responsible towards their patients as well towards their family members. The clinicians should be supportive and should provide guidelines on the various precautions to be taken. They should also make sure they solve their problems and issues. They should provide appropriate health care services by using proper communication skills and ensure patient satisfaction. They should provide proper counseling and psychosocial care to get rid of emotional health like pain, anxiety; distress and low self esteem occurred due to the health issues.(Lewis, 2013). Patient safety can be ensured by identifying patients correctly by mentioning their name and date of birth, improved staff communication, safe use of medicines by administering them carefully in the patients.This will help in preventing various kinds of infections caused by different pathogens such as bacteria and viruses in the patients especially those who have undergone surgery(Lord Tiedemann, 2013) Several protective measures should taken by the health organizations to avoid various kinds of infection, injuries or accidents. It leads to serious complications, slow recovery, increased length of hospitalization and also unnecessary deaths of patients.It is a top priority in many hospitals but some hospitals are not able to avoid errors during their treatment. Hospitals should recruit safe and a competent nurse and the one who follows all the regulations, standards and the professional values during the service.The nurses should follow all the legal and ethical principles of nursing.There should be safe use of alarms to prevent mistakes in various surgical processes and identify safety risks in patients.They should take consent from the patient and his family members before starting the treatment procedure. Nurses should follow proper nursing interventions to patients according to the policies formed for the practice. References Agotnes, Jacobsen, Petersen, H. . (2016). A Critical Review of Research on Hospitalization from Nursing Homes; What is Missing?. Ageing. Alkon, Rose, Wolff, Aronson, K. . (2016). Health and Safety Checklist for Early Care and Education Programs to Assess Key National Health and Safety Standards. Maternal and child health journa , 20(1), 114-127. Ball, Murrells, Rafferty, Griffiths, M. (2013). Care left undoneduring nursing shifts: associations with workload and perceived quality of care. Quality nd Safety in Health Care, bmjqs . Chan. (2015). Viral pneumonia: diagnosis and management.In Congress of Asian Pacific Society of Respirology. . Asian Pacific Society of Respirology . Daly, Jackson, (2017). Contexts of nursing: An introduction. . Elsevier Health Sciences. Festini. (2014). Family-centered care. Italian journal of pediatrics, , 40(1), A33. Huber. (2013). Leadership and nursing care management. . Elsevier Health Sciences. Jones.(2016). The nursing practice environment, staff retention, and quality of care. Research in nursing health, , 19(4), 331-343. Lancaster.(2015). Public Health Nursing-E-Book: Population-Centered Health Care in the Community. Elsevier Health Sciences. Lewis. (2013). Lewis's Medical-surgical Nursing: Assessment and Management of Clinical Problems. . Elsevier Australia. Lord, Tiedemann,(2013). A physiological profile approach to falls risk assessment and prevention. Physical therapy , 83(3), 237-252. McFarland. (2014). Transcultural nursing concepts, theories, research and practice. Moorhead, Johnson, Swanson (2014). Nursing Outcomes Classification (NOC)-E-Book: Measurement of Health Outcomes. Elsevier Health Sciences. Peabody. (2015). The care of the patient. Jama , 313(18), 1868-1868.. Potter. (2014). Fundamentals of nursing (Vol. 1). Mosby Incorporated. Rosenthal. (2014). Pharmacology for Nursing Care-E-Book. . Elsevier Health Sciences . Steven, Magnusson, Pearson,(2014). Patient safety in nursing education: contexts, tensions and feeling safe to learn. . Nurse education today, , 34(2), 277-284. Wall, Morrison,(2014). Bridging the theory practice gap through clinical simulations in a nursing under-graduate degree program in Australia. International Journal of Learning, . Teaching and Educational Research, , 8(1).

Online Marketing Challenge

Executive Summary The analysis of online marketing challenge is aimed at improving the performance of a hotel in the competitive Australian industry. In this case, the Managing director of the hotel needs to understand means of optimizing the internet marketing to improve the performance of the hotel.Advertising We will write a custom essay sample on Online Marketing Challenge specifically for you for only $16.05 $11/page Learn More The challenge of online marketing necessitates the use of online resources and approaches to increase the number of audience to the hotel’s site. As a result, it would increase the number of sales as well as the company generating revenue through some online activities. Introduction Online marketing refers to the advertising and promotion products and services through the Web or e-mail in order to increase the sales or information about the content. Most organizations conduct online marketing using e-commerce models th at are designed to reach their targeted clients. The common internet approaches adopted include web advertising, email marketing, and social media promotion. Due to competition, organizations attempt to create appealing and captivating sites, which offer the best adverts for their products. This is attributed to the placement of organizations to a common platform in the internet irrespective of the sizes. In addition, the utilization of online marketing enables an organization to market its products to a wider customer base at cheaper rates (Demiray 2011, p.48). Although there are many benefits associated with online marketing, there are critical issues that organizations should consider before exploring the marketing strategy. Internet marketing Primarily, the hotel has to identify its targeted consumers before launching online marketing. Such an understanding is vital based on the products or services that one intends to offer. Various factors such as gender, age, educational leve l, disposable income, and occupation of clients influence the nature of marketing to be designed. When such issues have been addressed, it is crucial to identify the appropriate sites and sections where the adverts should be placed. In most cases, the expenditure cost and objectives of the hotel influence the choice.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the common issues to be considered include volume of traffic, quality of existing ads, page ranking of the sites and presence of rivals (Janal 2011, p.96). Consequently, the hotel would be forced to design its adverts appropriately using the appropriate keywords. Once the hotel has identified the best sites and nature of advertising to conduct, it is critical to determine the type of internet marketing to adopt. The common types of internet marketing include Search Engine Marketing (SEM), Search Engine Optimization (SOE), and Search Engine Results Page (SERP). SEM refers to the means of improving the traffic to the web based on the ads of the products. This method aims at addressing the needs of customers as well as provision of information on how to acquire the products. SEO involves the use of appropriate words that optimize the ranking of web pages in search engines. In this case, it improves the chances of internet users visiting the site due to its ranking. SERP entails the appearance of the web pages when a search engine query is inserted. This implies that when the appropriate keywords are used the site will appear in frequently compared to the other pages (Johnson 2010, p.3). These issues will assist the hotel in developing ads that would suit the needs of the people as well as choice of sites that have high traffic. Core areas of online marketing Online marketing demands the understanding of the core issues such as keyword analysis, content marketing, email marketing, search marketing, and affiliate marketing. Keyword analysis is the use of appropriate keywords that internet users utilize in most cases while using search engines. This implies that the hotel should search for popular words in order to attract traffic and convert it to sales. Content marketing involves the organization of appealing information to captivate the attention of audience. The content is vital in providing useful information to the audience, which attracts them to revisit and assess other available services. E-mail marketing is the use of messages to communicate with customers when they provide their emails to the hotel (Labbà © 2011, p.26). In essence, the hotel should maintain emails of its clients in the database for consistent communication with clients on the new updates and products that it offers. Search marketing involves the marketing of products through opportunities that exist in the search engines. Affiliate marketing is the use of other sites to advertise the products in order to market the services of the hotel.Advertising We will write a custom essay sample on Online Marketing Challenge specifically for you for only $16.05 $11/page Learn More Following the understanding of the appropriate method to adopt in online marketing, the hotel should decide on the means of increasing the number of audience visiting the site. In this regard, the hotel ought to utilize the AIDA concepts to enhance the information that users can access from the site. AIDA involves the creation of content that attracts attention, interest, desire, and action. For this reason, the audience would be able to undertake some initiatives of conducting sales or acquiring products from the site. On the other hand, the hotel should be able to analyze the traffic capacity of its site and improve on the performance of the site (Levinson Rubin 2010, p.122). Consequently, the site would be able to attract the users as the hotel utilizes other means of advertising suc h as banner ads, pop ups and links from other sites. Online marketing resources The use of online marketing necessitates the hotel to use vital online resources. The main online resources include aMember, Digg, Feedburner, Flickr, Google Adsense, Google Adwords among others. aMember is a plugin that enables sites to integrate PHP for users to undertake online payments through provision of authorization and privacy of the website. In most cases, users have to subscribe with the site to enjoy the services. Digg is a resource that offers the hotel with a chance to provide their news to the community. In essence, it enables the hotel’s sites to post its articles in the internet with the most recent articles appearing at the top of the list. This enables the users to access further information in the hotel’s site through the links offered. Feedburner offers free statistics for the number of visitors in a site as well as a chance to subscribe for free emails and articles. Fl ickr is a resource that enables the hotel to upload and share photos, which improves the presentation of information to the audience (Sheehan 2010, p.146). Google AdSense is a resource that enables web publishers to advertise and market their products. Google offers the publishers payments for posting ads in the sites. For this reason, the hotel can earn some revenue through publishing ads in its sites. On the other hand, Google AdWords provided advertisers a chance to offer their products through provision of their ads with distinct keywords.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advertisers usually pay when their ads are clicked, and for this reason, it creates an opportunity for the hotel to increase its profits by offering such services. These vital resources should be incorporated while the means of payment such as PayPal and Moneybookers are integrated in the sites. As a result, the hotel would make money through the services it offers in its site as well as sales made through acquisition of its services or products (Scott 2007, p.104). Conclusion Online marketing is a vital concept that entails multiple variables to exhaust and achieve the desired needs of the hotel. Based on this situation, the hotel should adequately prepare resources to invest in the program to realize the full potential. Moreover, the hotel should understand the nature of risks attributable to the hotel such as privacy and security of the site. Such issues offer consumers power to interact with services offered in the site. Furthermore, it ensures that the consumers are sensiti zed on the activities that are involved in the enhancement of service delivery within the hotel. Recommendations Blogging forms a crucial component of internet marketing since the hotel can present its information or issues in a casual manner. In this regard, the products of the hotel can be covered in depth with respect to the interests of the consumers. Furthermore, the hotel has the ability to assess the response of the consumers since they can present their comments (Sudhaman 2004, p.2). For this reason, interactivity between the hotel and its consumers is enhanced leading to effective way of understanding customers’ behaviors and preference. This issue leads to the presentation of products or services that suit the needs of the clients. Meanwhile, the hotel should adopt internet services such as auto-respondent, call to action and cannibalization. Auto-respondent services enable the hotel to respond instantly to the needs of clients as a cycle of activity of the site. Th e call-to-action is a technique that would allow consumers to take an appropriate action based on the nature of the site, which increases the level of sales (Loda 2011, p.33). At the same time, cannibalization would allow the hotel to utilize the sites of other companies to source for clients or customers. As a result, the number of customers visiting the site would increase leading to the expansion of client base, which improves the profitability of the hotel. The use of social sites for marketing also plays a crucial role in internet marketing. The growth and expansion of technology has enabled many people to interact and share through social sites. Some of the common sites that have contributed to creation of partnership, friendship, and associates include Facebook, LinkedIn, Twitter, Hi5 among others (Scott 2007, p.85). In this case, the hotel should exploit these avenues to access customers and create a good rapport with them to enhance sales. In most cases, the social sites al low users to create pages that market their products as well as connection with vital human resource for the growth of the hotel. Essentially, the hotel could adopt the social sites to create awareness of their site amongst the social site users, which improves the traffic to their site due to ability to offer their link in the social sites. When internet users visit the website of the hotel, it is possible to offer them a chance to present their views and remarks. Most of the common types of user-generated content that users can offer include product reviews, comments of the websites and forum entries. The User-Generated Content enables the hotel to increase interaction with the audience as well as market effectively their products. At the same time, the hotel has the ability to review the content of the site to create appealing image of the hotel through use of SEO. The use of User-Generated content can be integrated with blogs, photos and video, which improves the quality of info rmation received by the audience. Some of the main hotels that have exploited the User-Generated Content include TripAdvisor, Goodreads, Allrecipes and Craiglist. Following these crucial services of the site, the hotel can improve the nature of its services or products being offered in the market (Grossnickle Raskin 2010, p.145). References Demiray, U. 2011. Marketing online education programs frameworks for promotion and communication. Information Science Reference, Hershey PA. Grossnickle, J., Raskin, O. 2010. Handbook of online marketing research. McGraw-Hill, New York. Janal, D. S. 2011. Online marketing handbook: how to promote, advertise, and sell your products and services on the Internet. J. Wiley, New York. Johnson, T. 2010. Australian Tourism Minister Lawlor Says New Tourism Queensland Online Marketing Guide to Help Queensland Tourism Operators, Washington, D.C., Malaysia, Washington, D.C. Labbà ©, M. 2011, â€Å"A natural partnership: Tourism Online Marketing†, International Trade Forum, , no. 2, pp. 26-27. Levinson, J. C., Rubin, C. 2010. Guerrilla marketing online: the entrepreneur’s guide to earning profits on the Internet. Houghton Mifflin, Boston. 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